Gazelle's Action Apparel Company is a boutique style retail store which specializes in dance and fitness apparel. Gazelle's Action Apparel Company began operations in the early '90s in 300 square feet of space opposite what is now Madison's Overture center. The customers were mainly University of Wisconsin- Madison students who were unaffiliated with local dance studios and needed a convenient outlet for their required class clothing. Gazelle's Action Apparel Company was started by a UW instructor whose students had a difficult time getting outfitted. We now provide much more, as our product catalogue shows.

Gazelle's Action Apparel Company still has a physical location at 212 W. Gorham St, Madison WI 53703. Associated with the store is a fitness center for women. Committed to keeping people moving, Gazelle's Action Apparel Company supplies quality products at reasonable prices. If you have any questions, please contact us.