Gazelle Action Apparel is a boutique-style retail store which specializes in dance and fitness apparel. Gazelle Action Apparel began operations in the early '90s in 300 square feet of space opposite what is now Madison's Overture center. The customers were mainly University of Wisconsin- Madison students who were unaffiliated with local dance studios and needed a convenient outlet for their required class clothing. Gazelle Action Apparel was started by a UW instructor whose students had a difficult time getting outfitted. We now provide much more, as our product catalogue shows.

Gazelle Action Apparel still has a physical location at 122 State Street, Madison, WI 53703. Committed to keeping people moving, Gazelle Action Apparel supplies quality products at reasonable prices. If you have any questions, please contact us.